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An EXTREMELY busy few weeks! I apologize for not sending out a newsletter last week – I have so much to report. It has been quite an amazing time… Before I get started, be sure to give special attention to today’s article – it talks about PRWeb – a free service that has provided me with a *tremendous* amount of business, publicity, and traffic to my website. It’s an eye opener and something that you can certainly take advantage of! Also, my book, “Zero To Six Figures,” is available at my website with no shipping cost. My book tells my personal story and shows you step-by-step how to start and operate your own successful business from the comfort of your home. (http://www.ZeroToSixFigures.com/getthebook.html) Before I get into today’s training article, here’s a brief recap of the last few weeks: I am very involved with a non-profit cat rescue group here in Rhode
Island. Two weekends ago, we had our annual fundraiser called “Artisans
For Animals.” The event was a huge success which saw nearly
300 guests attend! We raised $16,000 which goes directly towards
the care of I also had the opportunity to go to the Boston Red Sox this past weekend. What a BLAST! My good friend works the cameras for NESN. We went into the ballpark two hours before the public can go in and had the grand tour. We also were able to watch batting practice. The game was great as well – I put up a ton of pictures from the ballpark and the game in my journal. (SEE BELOW)
I've been talking a lot in the past few months about DIVERSITY and ways to get TRAFFIC to your site (if you missed the articles, you can read them in my journal at my site). #1: TRAFFIC – It is one thing to get a business started on
the Internet. It is quite another to have #2: DIVERSITY - You should you strive to have a series of *different* home-based Internet businesses. Your first product and your first business are just the beginning. I'm a firm believer that you shouldn't "put all of your eggs in one basket" - especially when it refers to your income and how you MAKE MONEY. As soon as possible, you should add new products, services, and promotions to generate additional streams of income. If sales slow down for one of your products, it is always nice to have something else in place to pick up the slack. With each product and new business, I see an increase in revenues. Throughout the past 4 years, I have learned a valuable lesson about the benefits of multiple income streams, and I continue to build on it today.
"How do I begin to promote my business? I have never relied on paid advertising for any of my home-based Internet businesses… I've used a lot of other (cost-free) marketing techniques which I still use as the foundation of my marketing. However, I am now beginning to add paid advertising into the mix. Each week in my newsletter, I want to discuss at least one SOLID method to generate traffic to your site. I will touch on both paid and cost-free ways to do this. Each method that I recommend is something that I do myself – they are all techniques that I actually use and have success with. Check back in my online journal for methods that I’ve talked about so far.
The media can be one of your greatest allies and can provide you with publicity at virtually no cost. Take advantage of the credibility the media can provide for you by doing everything within your power to have the media present you to the public. Start with the local media first, and after you have had exposure and experience, you can expand your horizons. The media is always looking for human interest stories, especially those involving local people and businesses. Publicity can come in many forms. Get a feature article in your local newspaper. Give interviews with radio, local television stations, and local magazines. Speak confidently, believe in yourself and your products, and speak from the heart. I’ve recently done a few interviews that I am SO excited about! (More details to follow when the publications are out on the newsstands.) A few of these interview requests came as a result of PRWeb (http://www.PRWeb.com). I *HIGHLY* recommend this service and want to share it with you. PRWeb caters to the small business and has offered free online press release distribution services for 8 years. They are the largest newswire catering to small and medium sized companies and organizations and one of the largest online press release newswires. I love this statement pulled from their website: “Our mission is to ensure that every organization has access to the media, regardless of size.” This service is free of charge, however you can make a voluntary financial contribution which helps to cover their costs. If you do contribute, they will upgrade your press release with feature enhancements that will increase its visibility and allow you to track its success. The website also has fabulous tips on creating a great press release that will grab the attention of publishers. Check them out at: http://www.PRWeb.com
Jennifer :) http://www.ZeroToSixFigures.com jenn@bonoff.com 401-849-2639 ==================================================
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