June 9 , 2004

==================================================
The Home Business People Weekly Newsletter
Editor: Jennifer Bonoff ~ jenn@bonoff.com
==================================================
http://www.ZeroToSixFigures.com
http://www.WebsitesAndUpgrades.com

Doug and I have returned from a great trip to Pittsburgh for my cousin John's wedding (John is a partner in one of our online businesses, SportsToSchool.com). Congratulations to John & Kristin! I put up a few pictures from the weekend here in my journal… To the left is the happy couple. More pictures are below this article.

I have a great training article for you today… We've been talking a lot about getting traffic to your website. Today's article will help convert traffic into sales once customers get to your website. Enjoy!

Also, my book, "Zero To Six Figures," is available at my website with no shipping cost. My book tells my personal story and shows you step-by-step how to start and operate your own successful business from the comfort of your home.
http://www.ZeroToSixFigures.com/getthebook.html

Here's today's article…

-------------------------------------------
Take Advantage of Your Traffic
The Importance of a FAQ SECTION
-------------------------------------------

I've been talking a lot in the past few months about ways to get TRAFFIC to your site:

TRAFFIC - It is one thing to get a business started on the Internet. It is quite another to have people that you don't know come to your website, read about what you are offering, take out their credit cards, and make a purchase. You must get people to your website.

Each week in my newsletter, I try to discuss at least one SOLID way to generate traffic to your site (both paid and cost-free methods).

Each method that I recommend is something that I do myself - they are all techniques that I actually use and have success with. Check back in my online journal for methods that I've talked about so far.

Getting traffic to your site is important. So is selling your traffic when it arrives! What can you do to improve your chances of converting visitors into sales?

FREQUENTLY ASKED QUESTIONS

A Frequently Asked Questions (FAQ) section is one of the most vital components of your website. Not only does it provide your visitors with a great resource that answers their
questions; it also acts as a *fabulous sales tool.*

No matter how good you believe your web site presentation and sales copy are, you will find that people need more information.

When potential customers walk into a conventional brick and mortar store, they have access to a salesperson who will talk to them and answer any questions that they have. For many people, asking a series of questions is a normal part of the shopping process. Even if they already know the answer, people still ask a question just to get confirmation that what they believe is actually correct.

A "frequently asked questions" page takes on the role of a salesperson at your web site. People want to feel comfortable before they buy something, especially when they are shopping on the Internet.

One of the greatest challenges you must overcome is your visitors' fear of the unknown. The unanswered questions or misconceptions that might keep your visitors from ordering can be cleared up with a FAQ section.

WHEN CREATING YOUR F.A.Q. SECTION:

#1 - Put together a list of EVERY OBJECTION a person might have relating to your product and write a response.

#2 - Think of EVERY PROBLEM that might prevent a customer from ordering and resolve it.

#3 - Think of EVERY QUESTION a person might ask and provide a short, clear answer.

With a FAQ section, you can take away the objection and put your own spin on the answer! This is a powerful tool that you should take advantage of.

This technique gives you an opportunity to dispel concern and the fear of the unknown. Your answers can wash away anything that might leave your customers feeling uncomfortable.

Also, people on the Internet tend to be impulse buyers. If your visitors have a question or a concern that is not addressed in the main content of your site, they may click away from your site and disappear forever.

If, on the other hand, your visitors' questions or concerns are highlighted in the FAQ section, their fears are eased and the door is open for their orders.

The FAQ section should be a prominent link at your site and should be easy to navigate. To see a few examples of FAQ sections, go to:

http://www.WebsitesAndUpgrades.com
http://www.SportsToSchool.com

You should start by offering Frequently Asked Questions about your:

- products
- ordering process
- security
- privacy
- guarantee
- return policy
- technical support
- customer service

Over time as you receive feedback, questions and comments, you can edit and add to your FAQ section. Content at your site is never a "done deal" and requires constant changing and tweaking. You should always re-work your material to get the most effective site.

Until next week..

Jennifer :-)

http://www.ZeroToSixFigures.com
http://www.WebsitesAndUpgrades.com

jenn@bonoff.com
401-849-2639

==================================================
Be sure to check out my book, "Zero To Six Figures." I took my first home-based Internet business from zero to six figures in less than one year. My book will show you step-by-step how you too can start a business from home and achieve success!
No Shipping Cost…
http://www.ZeroToSixFigures.com
==================================================

==================================================
If you are looking to get a website for your business, please let me know. My company, http://www.WebsitesAndUpgrades.com develops websites FAST and AFFORDABLE.
Give a call to 401-849-2639, or email me: jenn@bonoff.com
==================================================

We arrived in Pittsburgh on Thursday and had a great night on the town!
On the left: Uncle Jack, Auntie Gail, John & Kristen
On the right: My Mom Judy, Doug, Me

John & Kristin Korn

Doug and John looking great before the Rehearsal Dinner!

My family on my Mother's side...

They're finally married!

This is a picture of me and my two cousins, Megan and Erin!

Back to the Online Journal

Purchase my book, Zero To $ix Figures, with free shipping! Click Here

Copyright 2003 - The Home Business People, Inc. - All Rights Reserved