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[I'm able to spend the winters in sunny South Florida and the summers in Rhode Island because of the success of my home-based businesses. I appreciate the flexibility of my businesses, and strongly encourage you to begin your own business from home using your computer. Or, if you already have your own Internet business that you work from home, take it to the next level… It is very possible, and it is so rewarding!] I certainly miss Florida, and I had the time of my life for the past six months! I can't wait to go back again next winter. But at the same time, it's really nice to be home again. Newport is beautiful…. I have posted a few pictures here in my journal. The one to the left was taken on Easter (me, my cousin Ashley, and my grandfather). I have posted more pictures below the article on this page... I've been talking a lot in the past month about Diversity (if you missed the articles, you can read them in my journal at my site). You should you strive to have a series of *different* home-based Internet businesses. Your first product and your first business are just the beginning. I'm a firm believer that you shouldn't "put all of your eggs in one basket" - especially when it refers to your income and how you MAKE MONEY. As soon as possible, you should add new products, services, and promotions to generate additional streams of income. If sales slow down for one of your products, it is always nice to have something else in place to pick up the slack. With each product and new business, I see an increase in revenues. Throughout the past 4 years, I have learned a valuable lesson about the benefits of multiple income streams, and I continue to build on it today. This series on Diversity has led to a lot of great email conversations with my customers and subscribers. The main question that I am asked is:
I have never relied on paid advertising for any of my home-based Internet businesses… I've used a lot of other (cost-free) marketing techniques which I still use as the foundation of my marketing. However, I am now beginning to add paid advertising into the mix. Over the next few weeks, I want to discuss both paid and cost-free ways to get people to your site. Let's start with the basics: ================================================== A large percentage of your visitors will find you via Search Engines. Pay-Per-Click Search Engines in particular can produce quick, immediate results. You don't have to wait weeks or months to get listed. Within a few days, you can get your site listed at the top of numerous Search Engines and in front of millions of web surfers. I feel that pay-per-click search engines offer you the greatest potential search engine reach for your dollar.
The theory behind
"pay-per-click" is that you (the web site owner) define
the search terms that you want to use for your site, and you bid
on how much you are willing to pay to have someone visit your site
if they perform a search using those specific search terms. The price you have to bid to get listed at the top varies by search term. In addition, you have control over placement on this Search Engine, a virtual impossibility with traditional Search Engines. Overture.com is currently the largest pay-per-click search engine, and they offer the most visibility. Overture is designed to provide users with relevant results for all searches, because in order for advertisers to bid on a search term, it has to relate to the content at their site. All sites are checked for relevancy, and if your search term is not related to the content at your site, they will not accept your listing under that term. If you bid high enough to keep your search terms in the top three positions, your web site is in Overture's "Premium Listings." If you have Premium Listings, your site will then appear at the top of the search results on the Web's leading search sites including Yahoo!, MSN, AltaVista, CNN.com, and InfoSpace. For Example, if someone does a search at Alta Vista, and your web site is in the Premium Listings at Overture, then your web site will appear at the top of the Alta Vista search results page!
As I have mentioned before, I was on a shoe-string budget with my original business to say the least! Having multiple search terms in the Premium Listings at Overture can become quite an expensive proposition. Given my limited budget initially, I had to find another way to take advantage of the Pay-Per-Click phenomenon. I don't pay a lot to bid on the more popular, general terms. These keywords tend to have a lot of hits and can certainly drain your budget quickly. Also, the big terms tend to be generic and attract a lot of people who are "just looking." Instead, I create *numerous SPECIFIC keywords or phrases that I pay a small amount for.* I continue to have luck with this effective technique. I come up with hundreds of less-popular generic search terms that someone might type in, and bid a small amount for each term. With this technique, you will often pay just pennies for targeted visitors! I'm a big fan of Pay-Per-Click Search Engines and feel it is a wonderful way to get traffic to your site.
http://www.overture.com/
Jennifer :) http://www.ZeroToSixFigures.com jenn@bonoff.com ==================================================
Purchase my book, Zero To $ix Figures, with free shipping! Click Here |
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Well,
I have made it back home to Rhode Island safe and sound. Traveling
for 24 hours in the car with three cats isn't a whole lot of fun,
but overall, the trip was a smooth one!
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